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21

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Advertising, promotion and supplemental aspects of integrated marketing communications

by Shimp
Published 1997

22

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The new maxi marketing

by RAPP
Published 1996

23

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Advertising, promotion and other aspects of integrated marketing communications

by Shimp, Terence A
Published 2018

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24

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Advertising, promotion and other aspects of integrated marketing communications

by Shimp, Terence A.
Published 2013

25

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Advertising and promotion : an integrated marketing communications approach

by Hackley, Chris
Published 2010