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Marketing -- Management 92 Management -- 28 Case studies 18 Decision making 11 Marketing 10 Decision making -- 7 more ...
Marketing -- Management 92 Management -- 28 Case studies 18 Decision making 11 Marketing 10 Decision making -- 7 more ...
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by Aaker
Published 2011
Table of Contents: ';
“...Relevant to strategic management courses as well as market management, this textbook synthesises...”Published 2011
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Published 1996
Subjects: ';
“...Marketing -- Management -- Asian...”
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Published 1999
Subjects: ';
“...Marketing -- Management -- Asian...”
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