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Management Strategic planning Marketing -- 3 Competition 1 Electronic commerce -- 1 Internet marketing 1 Social media 1 more ...
Management Strategic planning Marketing -- 3 Competition 1 Electronic commerce -- 1 Internet marketing 1 Social media 1 more ...
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by Aaker
Published 2011
Table of Contents: ';
“...Relevant to strategic management courses as well as market management, this textbook synthesises...”Published 2011
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