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Corporate image Corporations -- 3 Public relations 3 Social responsibility of business 3 Brand name products -- 2 Charitable contributions 2 Management 2 more ...
Corporate image Corporations -- 3 Public relations 3 Social responsibility of business 3 Brand name products -- 2 Charitable contributions 2 Management 2 more ...
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by Kotler, Philip
Published 2005
Table of Contents: ';
“...The case for doing at least some good -- Corporate social initiatives : six options for doing good...”Published 2005
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