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Consumer behavior -- Case studies 8 Consumer behavior 8 Market surveys 8 Cross-cultural studies 2 Advertising -- 1 Amusements -- 1 more ...
Consumer behavior -- Case studies 8 Consumer behavior 8 Market surveys 8 Cross-cultural studies 2 Advertising -- 1 Amusements -- 1 more ...
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by De Mooij
Published 2010
Table of Contents: ';
“...The paradoxes in global marketing communications -- Global branding -- Values and culture...”Published 2010
