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1
The effect of green marketing tools and strategies on consumers' purchase intention in food and beverage industry : A case in Klang Valley, Malaysia
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Khor Wen Loon
Published 2013
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The role of promotional mixes in influencing local consumers to adopt green purchasing behaviours in Petaling District, Malaysia
by
Thatcher Chan Mei Ling
Published 2013
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"No Plastic Bag Day" & environmental behavior in Malaysia
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Yeo Keong Seong
Published 2013
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Examining the factors of eWOM that influence the consumers' online purchase decision in Nilai, Malaysia
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Yang Hong
Published 2013
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Suggested Topics: Consumer Behaviour
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