Search Results - "Brand name products --"

1

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2008

Subjects: '; “...Brand name products -- Management...”

2

The new strategic brand management : advanced insights and strategic thinking

by Kapferer
Published 2012

Subjects: '; “...Brand name products -- Management...”

3

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2003

Subjects: '; “...Brand name products -- Management...”

4

The new strategic brand management : creating and sustaining brand equity long term

by Kapferer
Published 2008

Subjects: '; “...Brand name products -- Management...”

5

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2013

Subjects: '; “...Brand name products -- Management...”

6

Branding : a practical guide to planning, organizing and strategy

by Randall
Published 1997

Subjects: '; “...Brand name products...”

7

Branding across borders : a guide to global brand marketing

by GREGORY
Published 2002

Subjects: '; “...Brand name products...”

8

IMC : using advertising and promotion to build brands

by Duncan
Published 2002

Subjects: '; “...Brand name products -- Marketing -- Management...”

9

Hi-tech hi-touch branding : creating brand power in the age of technology

by TEMPORAL
Published 2001

Subjects: '; “...Brand name products -- Marketing...”

10

Creating powerful brands

by De Chernatony
Published 2011

Subjects: '; “...Brand name products -- Planning...”

11

Creating powerful brands in consumer, service and industrial markets

by De Chernatony
Published 2003

Subjects: '; “...Brand name products -- Planning...”

12

Superbrands : an insight into many of Malaysia's strongest brands, Vol. IV.

Published 2006

Subjects: '; “...Brand name products -- Malaysia -- History -- Periodicals...”

13

Competitive strategy for media firms : strategic and brand management in changing media markets

by Chan-Olmsted
Published 2006

Subjects: '; “...Brand name products -- Management...”

14

Total branding by design : how to make your brand's packaging more effective

by SOUTHGATE

Subjects: '; “...Brand name products -- Marketing -- Management...”

15

Think ASEAN! : rethinking marketing toward ASEAN community 2015

by Kotler, Philip
Published 2007

Subjects: '; “...Brand name products -- Marketing -- Asia, Southeastern...”

16

Brand anarchy : Managaing corporate reputation

by Earl
Published 2012

Subjects: '; “...Brand name products -- Management...”

17

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products

by GERSHMAN
Published 1990

Subjects: '; “...Brand name products -- Case studies -- Marketing -- United States...”

18

Business stripped bare : adventures of a global entrepreneur

by Branson
Published 2008

Subjects: '; “...Brand name products -- Great Britain...”

19

Screw it, let's do it expanded : lesson in life and buisness

by Branson
Published 2007

Subjects: '; “...Brand name products -- Great Britain...”

20

Business the Richard Branson way

by Dearlove
Published 2007

Subjects: '; “...Brand name products -- Great Britain...”

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