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Strategic planning Business planning 1 International business enterprises 1 Management 1 Marketing -- 1 Marketing management 1
Strategic planning Business planning 1 International business enterprises 1 Management 1 Marketing -- 1 Marketing management 1
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by Aaker
Published 2011
Table of Contents: ';
“...Relevant to strategic management courses as well as market management, this textbook synthesises...”Published 2011
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