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1

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Services marketing : people, technology, strategy

by Lovelock, Christopher
Published 2011

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2

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Marketing management : an Asian perspective

Published 2009

3

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Essentials of marketing

by Lamb
Published 2005

4

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Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices

by Mehta
Published 2008

5

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Principles and practice of marketing

by Jobber
Published 2007

6

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Principles and practice of marketing

by Jobber
Published 2010

7

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Services marketing : people, technology, strategy

by LOVELOCK
Published 2007

8

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Principles and practice of marketing [

by Jobber
Published 2007

9

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Principles and practice of marketing

by Jobber, David
Published 2016

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