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Marketing -- Management 92 Case studies 28 Management -- 28 Marketing 24 Decision making 13 Data processing 7 more ...
Marketing -- Management 92 Case studies 28 Management -- 28 Marketing 24 Decision making 13 Data processing 7 more ...
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by Mullins
Published 2010
Table of Contents: ';
“...The marketing management process -- The marketing implications of corporate and business strategies...”Published 2010
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by Kotler, Philip
Published 2016
Table of Contents: ';
“...Understanding marketing management -- Defining marketing for the 21st century -- Developing...”Published 2016