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1

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Services marketing

by Zeithaml, Valarie A.
Published 2000

2

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Principles of services marketing

by Palmer
Published 2008

3

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Services marketing : integrating customer focus across the firm

by Zeithaml
Published 2013

4

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Services marketing : integrating customer focus across the firm

by Zeithaml
Published 2009

5

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Services marketing

by Zeithaml
Published 1996

6

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Services marketing : integrating customer focus across the firm

by Zeithaml
Published 2003

7

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Services marketing : integrating customer focus across the firm

by Zeithaml
Published 2006

8

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Service marketing

by RUST
Published 1996

9

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Services marketing

by Kurtz
Published 1998

10

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The Management and marketing of services

by MUDIE
Published 1993

11

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Big marketing ideas for small service businesses : how to successfully advertise, publicize, and maximise your business of professional practice

by ROSS
Published 1990

12

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Principles of services marketing

by Palmer, Adrian
Published 2014

13

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Marketing plans for services : a complete guide

by McDonald, Malcolm
Published 2011

14

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Principles of services marketing

by Palmer, Adrian
Published 2011

15

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Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A.
Published 2018

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