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The effect of green marketing tools and strategies on consumers' purchase intent...
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The role of promotional mixes in influencing local consumers to adopt green purc...
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"No Plastic Bag Day" & environmental behavior in Malaysia
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Examining the factors of eWOM that influence the consumers' online purchase deci...
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Collections: Book
Suggested Topics: Consumer Behaviour
Suggested Topics: Marketing
Suggested Topics: Thesis (M.B.A.) --
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H - Social Science
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Khor Wen Loon
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Thatcher Chan Mei Ling
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Yang Hong
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Yeo Keong Seong
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