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1

Advertising and integrated brand promotion

by O'Guinn
Published 2009

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Kleppner's advertising procedure

by Russell
Published 2011

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Integtrated advertising, promotion, and marketing communications

by Clow
Published 2010

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Hey, Whipple, squeeze this : a guide to creating great ads

by Sullivan
Published 2008

5

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Advertising : principles and effective IMC practice

Published 2007

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by MacRury
Published 2009

7

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Advertising & IMC : principles & practice

by Wells
Published 2012

8

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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E.
Published 2012

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9

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Advertising and promotion : an integrated marketing communications perspective

by Belch
Published 2009

10

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Kleppner's advertising procedure

by Russell
Published 2008

11

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Advertising : principles & practice

by Wells
Published 2009

12

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Art and advertising

by Gibbons
Published 2005

13

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The art of client service

by Solomon
Published 2008

14

Advertising and integrated brand promotion

by O'Guinn
Published 2012

15

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Integtrated advertising, promotion, and marketing communications

by Clow
Published 2012

16

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Advertising and promotion : integrated marketing communications

by Shimp
Published 2007

17

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Advertising, promotion and other aspects of integrated marketing communications

by Shimp
Published 2010

18

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Advertising strategy : creative tactics from the outside/in

by ALTSTIE
Published 2006

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Advertising : principles and practice

by Wells
Published 2006

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by WHITE
Published 2000