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callnumber-first:"H - Social Science"
topic_facet:"Strategic planning"
topic_facet:"Marketing --"
author_facet:"Kerin"
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Contemporary perspectives on strategic market planning
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Kerin
Published 1990
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Call Number: H - Social Science
Suggested Topics: Strategic planning
Suggested Topics: Marketing --
Author: Kerin
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Book
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H - Social Science
Author
Kerin
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Mahajan,
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Varadarajan,
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