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callnumber-first:"H - Social Science"
topic_facet:"Marketing --"
topic_facet:"Planning"
author_facet:"Kerin"
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Contemporary perspectives on strategic market planning
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Kerin
Published 1990
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Call Number: H - Social Science
Suggested Topics: Marketing --
Suggested Topics: Planning
Author: Kerin
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Book
Call Number
H - Social Science
Author
Kerin
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Mahajan,
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Varadarajan,
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