Competitive strategy for media firms : strategic and brand management in changing media markets

by Chan-Olmsted
Published 2006

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2008

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane
Published 2003

The new strategic brand management : creating and sustaining brand equity long term

by Kapferer
Published 2008