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callnumber-first:"H - Social Science"
collection:"Book"
topic_facet:"Marketing --"
topic_facet:"Strategic planning"
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Strategic market management
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Readings on market-driving strategies towards a new theory of competitive advant...
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Strategic marketing management 1998-99 : planing and control, analysis and decis...
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Contemporary perspectives on strategic market planning
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Call Number: H - Social Science
Collections: Book
Suggested Topics: Marketing --
Suggested Topics: Strategic planning
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Book
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4
Book
Call Number
H - Social Science
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Aaker
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CARPENTER
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Chartered Institute of Marketing
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FIFIELD
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GLAZER,
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Gilligan,
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Kerin
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Mahajan,
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Nakamoto,
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Varadarajan,
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