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21

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Essentials of marketing : text and cases

by Lancaster
Published 1993

22

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Strategic marketing problems : cases and comment

by Kerin
Published 1990

23

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Strategic marketing

by Cravens
Published 1994

24

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Sales reengineering from the outside in : engaging customers with a new approach to sales, marketing, and service

by BLESSINGTON
Published 1995

25

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MARKETING challenges : cases and exercises

Published 1993

26

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Strategic marketing

by Cravens, David W.
Published 2013