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author_facet:"Zeithaml, Valarie A."
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topic_facet:"Customer services"
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Services marketing
Services marketing : integrating customer focus across the firm
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Author: Zeithaml, Valarie A.
Collections: Book
Suggested Topics: Customer services
Suggested Topics: Marketing
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Book
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Book
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H - Social Science
Author
Zeithaml, Valarie A.
1
BITNER, Mary Jo
1
Bitner, Mary Jo
1
Gremler, Dwayne D.
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