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author_facet:"Shimp, Terence A."
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topic_facet:"Communication in marketing"
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Advertising, promotion and other aspects of integrated marketing communications
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Shimp, Terence A.
Published 2013
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Author: Shimp, Terence A.
Collections: Book
Suggested Topics: Communication in marketing
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H - Social Science
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Shimp, Terence A.
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