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author_facet:"McDonald, Malcolm"
callnumber-first:"H - Social Science"
topic_facet:"Marketing"
topic_facet:"Planning"
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Marketing plans for services : a complete guide
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Author: McDonald, Malcolm
Call Number: H - Social Science
Suggested Topics: Marketing
Suggested Topics: Planning
Suggested Topics: Service industries --
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H - Social Science
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Frow, Pennie
McDonald, Malcolm
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Payne, Adrian
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