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author_facet:"Lilien"
author_facet:"Rangaswamy,"
callnumber-first:"H - Social Science"
topic_facet:"Advertising"
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New product and brand management : marketing engineering applications
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Lilien
Published 1990
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Author: Lilien
Author: Rangaswamy,
Call Number: H - Social Science
Suggested Topics: Advertising
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H - Social Science
Author
Lilien
Rangaswamy,
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