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Export marketing -- 2 Intercultural communication 2 International business enterprises -- 2 Social aspects 2 Charitable contributions 1 Corporate image 1 Corporations -- 1 more ...
Export marketing -- 2 Intercultural communication 2 International business enterprises -- 2 Social aspects 2 Charitable contributions 1 Corporate image 1 Corporations -- 1 more ...
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by Kotler, Philip
Published 2005
Table of Contents: ';
“... -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing...”Published 2005
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