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Charitable contributions 1 Corporate image 1 Corporations -- 1 Social marketing 1 Social responsibility of business
Charitable contributions 1 Corporate image 1 Corporations -- 1 Social marketing 1 Social responsibility of business
1
by Kotler, Philip
Published 2005
Table of Contents: ';
“... -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing...”Published 2005