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Marketing 6 Marketing -- 3 Management 2 Asia 1 Asia -- 1 Brand name products -- 1 Business enterprises -- 1 more ...
Marketing 6 Marketing -- 3 Management 2 Asia 1 Asia -- 1 Brand name products -- 1 Business enterprises -- 1 more ...
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by Kotler, Philip
Published 2005
Table of Contents: ';
“... -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing...”Published 2005