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author_facet:"Kerin"
callnumber-first:"H - Social Science"
format:"Book"
topic_facet:"Marketing --"
topic_facet:"Planning"
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Contemporary perspectives on strategic market planning
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Author: Kerin
Call Number: H - Social Science
Format: Book
Suggested Topics: Marketing --
Suggested Topics: Planning
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Book
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H - Social Science
Author
Kerin
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Mahajan,
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Varadarajan,
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