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Strategic brand management : building, measuring, and managing brand equity
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Marketing management
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Strategic brand management : building, measuring, and managing brand equity
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Marketing management
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Marketing management
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Marketing management
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Strategic brand management : building, measuring, and managing brand equity
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Author: Keller, Kevin Lane
Collections: Book
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Book
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7
Book
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7
H - Social Science
Author
Keller, Kevin Lane
4
Kotler, Philip
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English
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