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author_facet:"Kapferer"
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topic_facet:"Brand name products --"
topic_facet:"Management"
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The new strategic brand management : creating and sustaining brand equity long term
by
Kapferer
Published 2008
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Author: Kapferer
Call Number: H - Social Science
Language: English
Suggested Topics: Brand name products --
Suggested Topics: Management
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Call Number
H - Social Science
Author
Kapferer
Language
English
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