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1

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Essentials of marketing

by Lamb
Published 2005

2

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A primer on partial least squares structural equations modeling (PLS-SEM)

Published 2014

3

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Multivariate data analysis

Published 2006

4

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Sales management : building customer relationships and partnerships

Published 2009

5

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Research methods for business

Published 2007

6

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Multivariate data analysis : a global perspective

Published 2010

7

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by Lamb
Published 2000

8

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Multivariate data analysis

Published 1998

9

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Essentials of marketing

by Lamb
Published 1999

10

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by Lamb
Published 2006

11

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Principles of marketing

by Lamb
Published 1994