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author_facet:"Bitner, Mary Jo"
callnumber-first:"H - Social Science"
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Services marketing : integrating customer focus across the firm
by
Zeithaml, Valarie A.
Published 2018
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Author: Bitner, Mary Jo
Call Number: H - Social Science
Collections: Book
Suggested Topics: Customer services
Suggested Topics: Marketing
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Book
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Book
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H - Social Science
Author
Bitner, Mary Jo
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Gremler, Dwayne D.
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Zeithaml, Valarie A.
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