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author_facet:"Belch, George E."
topic_facet:"Communication in marketing"
topic_facet:"Sales promotion"
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Advertising and promotion : an integrated marketing communications perspective
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Belch, George E.
Published 2012
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Advertising and promotion : an integrated marketing communications perspective
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Belch, George E.
Published 2015
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Author: Belch, George E.
Suggested Topics: Communication in marketing
Suggested Topics: Sales promotion
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H - Social Science
Author
Belch, George E.
1
Belcher, Michael A.
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Blech, Michael A.
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English
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