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Advertising and promotion : an integrated marketing communications perspective
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Belch, George E.
Published 2012
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Advertising and promotion : an integrated marketing communications perspective
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Belch, George E.
Published 2015
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Author: Belch, George E.
Collections: Book
Suggested Topics: Communication in marketing
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Book
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H - Social Science
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Belch, George E.
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Belcher, Michael A.
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Blech, Michael A.
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