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author_facet:"BOYD"
callnumber-first:"H - Social Science"
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topic_facet:"Management"
topic_facet:"Marketing --"
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Marketing management : a strategic approach with a global orientation
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BOYD
Published 1998
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Author: BOYD
Call Number: H - Social Science
Format: Book
Suggested Topics: Management
Suggested Topics: Marketing --
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Book
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H - Social Science
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BOYD
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Larreche,
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Walker,
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