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author_facet:"Zeithaml"
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Services marketing
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Zeithaml
Published 1996
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Services marketing : integrating customer focus across the firm
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Zeithaml
Published 2003
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Author: BITNER,
Author: Zeithaml
Collections: Book
Suggested Topics: Customer services
Suggested Topics: Marketing
Suggested Topics: Service industries --
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H - Social Science
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BITNER,
Zeithaml
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