Author
Kotler, Philip
18
Cravens
8
Walker,
6
Aaker
5
Jain
5
Kerin
5
Perreault
5
Donnelly,
4
Jobber
4
Keller, Kevin Lane
4
Lamb,
4
Peter
4
Peterson,
4
Brown,
3
CRITTENDEN,
3
Cannon,
3
Chartered Institute of Marketing
3
FROST,
3
Ferrell
3
Hair,
3
Hartline,
3
Lamb
3
Lehmann
3
McDaniel,
3
Perreault,
3
Siew Meng Leong
3
Strauss
3
Swee Hoon Ang
3
Winer,
3
Adam,
2
Armstrong,
2
Armstrong, Gary
2
CAPON
2
CHIN TIONG TAN
2
Doyle
2
Ellis-Chadwick, Fiona
2
GUILTINAN
2
Gillespie, Andrew
2
Jobber, David
2
Lovelock, Christopher
2
Mason
2
Morris,
2
Mullins
2
Paul,
2
Piercy,
2
Quelch,
2
Surridge, Malcolm
2
WESTWOOD
2
Wirtz, Jochen
2
Abdulaziz Emad Saleh Bin Saleh
1
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