Author
Crawford
3
Di Benedetto,
2
BAKER,
1
Baker
1
Burgelman, Robert A.
1
CARTER
1
COLLIER
1
COOPER
1
Chartered Institute of Marketing
1
EPPINGER,
1
Eppinger, Steven D.
1
Hart,
1
KUCZMARSKI
1
Maidique, Modesto
1
Schilling
1
Schilling, Melissa A.
1
ULRICH
1
Ulrich, Karl T.
1
Wheelwright, Steven
1
Yang, Maria C.
1