Author
Kotler, Philip
15
Cravens
6
Jain
6
Aaker
5
Perreault
5
Walker,
5
Donnelly,
4
Helsen,
4
Keller, Kevin Lane
4
Kerin
4
Kotabe
4
Peter
4
Peterson,
4
Bradley
3
Cannon,
3
Doyle
3
Ferrell
3
Hair,
3
Hartline,
3
KEEGAN
3
Lamb
3
Lehmann
3
McDaniel,
3
Meyer,
3
Quelch,
3
Siew Meng Leong
3
Swee Hoon Ang
3
Winer,
3
Wit
3
Adam,
2
Armstrong,
2
Brown,
2
CHIN TIONG TAN
2
FIFIELD
2
GUILTINAN
2
Hutt
2
Lovelock, Christopher
2
Mullins
2
Paul,
2
Piercy,
2
Speh,
2
Wirtz, Jochen
2
ALBAUM
1
BAGOZZI,
1
BERMAN
1
BERNHARDT
1
BOYD
1
BOYD,
1
BRENNAN,
1
BROWN,
1
more ...