Author
Kotler, Philip
51
Armstrong,
15
Armstrong, Gary
11
Chartered Institute of Marketing
10
Pride
10
Walker,
10
Graham,
9
Cateora
8
Cravens
8
Hawkins
8
Peter
8
Aaker
7
Ferrell,
7
Kerin
7
BAKER,
6
Belch
6
Best,
6
Doole
6
Hennessey,
6
Jain
6
Jeannet
6
Perreault
6
Smith
6
Zikmund
6
Baack,
5
Boone
5
Brown,
5
Clow
5
Coney,
5
Hair,
5
Hull
5
Kurtz,
5
Lamb
5
Lowe,
5
Madura
5
McDaniel,
5
Perreault,
5
Shimp
5
Zeithaml
5
BLECH,
4
Belch, George E.
4
Bush,
4
Cannon
4
Churchill
4
Donnelly,
4
Ellis-Chadwick, Fiona
4
Helsen,
4
Hill
4
Hollensen
4
Jobber
4
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