Author
Graham,
9
Cateora
8
Doole
6
Hennessey,
6
Jeannet
6
Lowe,
5
Smith
5
Chartered Institute of Marketing
4
Helsen,
4
Kotabe
4
Bradley
3
Hollensen
3
KEEGAN
3
Usunier
3
Beamish,
2
Delios
2
Doole, Isobel
2
Gesteland
2
Gilly,
2
Hollensen, Svend
2
Kenyon, Alexandra
2
Lee,
2
Lowe, Robin
2
Meloan,
2
Phillips,
2
Ronkainen,
2
AABY,
1
ALBAUM
1
Alavi
1
BEATON,
1
BENNETT
1
BUZZELL,
1
Bade,
1
Bartlett,
1
Berry,
1
CRAIG,
1
Cateora, Philip R.
1
Czinkota
1
DOUGLAS
1
Dahringer,
1
FAULKNER,
1
FIFIELD
1
Fisher
1
GRIFFIN
1
Gesteland, Richard R.
1
Gilly, Mary C.
1
Graham, John L.
1
Green,
1
HAYES
1
JOHANSSON
1
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