Author
Kotler, Philip
9
Ferrell,
5
Hull
5
Pride
5
Cateora
4
Graham,
4
Hawkins
4
Baack,
3
Best,
3
Cannon,
3
Clow
3
Gorchels
3
Hill
3
Jobber
3
Lee,
3
Madura
3
Perreault
3
Peter
3
Walker,
3
Aaker
2
Armstrong,
2
BLECH,
2
Beamish,
2
Belch
2
Brooks,
2
Bush,
2
Chance
2
Coney,
2
De Chernatony
2
Delios
2
Doole
2
Doyle
2
Ferrell
2
Gilly,
2
Hart,
2
Hartline,
2
Helsen,
2
Hennessey,
2
Hutt
2
Jain
2
Jeannet
2
Kanuk,
2
Kotabe
2
Lowe,
2
McDonald,
2
Morris,
2
Mothersbaugh,
2
Olson,
2
Perreault,
2
Schiffman
2
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