Author
Cannon,
3
Perreault
3
Aaker
2
Ferrell
2
Hartline,
2
Jain
2
Kotler, Philip
2
Walker,
2
Best
1
Cannon
1
Cooper
1
Cravens
1
Donnelly,
1
Doyle
1
Ford,
1
Grewal
1
Hair,
1
IMP Project Group
1
Johnston,
1
LOVELOCK
1
Lamb
1
Lane,
1
Lehmann
1
Levy,
1
Lilien
1
Lovelock, Christopher
1
Marshall
1
McDaniel,
1
Moorthy,
1
Mullins
1
Perreault,
1
Peter
1
Piercy
1
Piercy,
1
Sorger, Stephen
1
Stern,
1
WESTWOOD
1
Winer,
1
Wirtz,
1
Wirtz, Jochen
1
Wood, Marian Burk
1