Author
Kotler, Philip
13
Aaker
5
Jain
5
Perreault
5
Walker,
5
Donnelly,
4
Keller, Kevin Lane
4
Peter
4
Cannon,
3
Ferrell
3
Hair,
3
Hartline,
3
Lamb
3
Lehmann
3
McDaniel,
3
Winer,
3
Adam,
2
Armstrong,
2
Brown,
2
Doyle
2
Lovelock, Christopher
2
Mullins
2
Wirtz, Jochen
2
Abdulaziz Emad Saleh Bin Saleh
1
BAGOZZI,
1
BERMAN
1
BOYD
1
BOYD,
1
BUELL
1
Best
1
Burbery, Ken
1
CAPON
1
CARPENTER
1
COHEN
1
Cannon
1
Chartered Institute of Marketing
1
Chernev, Alexander
1
Cooper
1
Cravens
1
Cravens, David W.
1
DALRYMPLE
1
DOLAN
1
Duncan
1
FIFIELD
1
Ford,
1
GLAZER,
1
GUILTINAN
1
Gilbert, David
1
Gilligan,
1
Grewal
1
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