Author
Aaker
5
Abdulaziz Emad Saleh Bin Saleh
1
Adam,
2
Armstrong,
2
BAGOZZI,
1
BERMAN
1
BOYD
1
BOYD,
1
BUELL
1
Best
1
Brown,
2
Burbery, Ken
1
CAPON
1
CARPENTER
1
COHEN
1
Cannon
1
Cannon,
3
Chartered Institute of Marketing
1
Chernev, Alexander
1
Cooper
1
Cravens
1
Cravens, David W.
1
DALRYMPLE
1
DOLAN
1
Donnelly,
4
Doyle
2
Duncan
1
FIFIELD
1
Ferrell
3
Ford,
1
GLAZER,
1
GUILTINAN
1
Gilbert, David
1
Gilligan,
1
Grewal
1
HARRIS
1
Hair,
3
Hartline,
3
Hemann, Chuck
1
Hollensen
1
Hulbert,
1
IMP Project Group
1
Imam Bayo Issa
1
Jain
5
Johnston,
1
Kahle,
1
Keller, Kevin Lane
4
Kotler, Philip
13
Kurtz, David L.
1
LOVELOCK
1
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