Author
Kotler, Philip
32
Armstrong,
13
Pride
10
Armstrong, Gary
8
Ferrell,
7
BAKER,
5
Hair,
5
Lamb
5
McDaniel,
5
Zeithaml
5
Boone
4
Kurtz
4
Kurtz,
4
Olson,
4
Peter
4
Armstrong
3
Berman,
3
Bitner,
3
Cannon
3
Chartered Institute of Marketing
3
D'Amico,
3
Doole
3
Dwyer
3
ETZEL
3
Ellis-Chadwick, Fiona
3
Gremler,
3
Jobber
3
Jobber, David
3
Lowe,
3
Malhotra
3
Piercy
3
Tanner,
3
Walker,
3
Zikmund
3
ADCOCK
2
Andreasen,
2
BAKER
2
BEARDEN
2
BITNER,
2
BOYD
2
BRADFIELD,
2
BRASSINGTON
2
BROWN
2
Bowen,
2
Chartered Institute of Management Accountants
2
DIBB,
2
DUNNE,
2
Dickson
2
Doole, Isobel
2
Ennew, Christine
2
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