Preview: Advanced theory and practice in sport marketing

Main Author:	Schwarz, Eric C. (Author)
Other Authors:	Brannigan, Kyle J., Cattani, Kevin P., Hunter, Jason D C.
Format:	Book
Published:	Abingdon, Oxon, New York, NY: Routledge, 2022.
Edition:	4th ed.
Subjects:	Sports -- > Marketing Communication in sports