00960cam a2200277 7i4500 0000058506 20260302090000.0 020326s2022 eng 9781032137537 (pbk.) GV716 SCH 2022 Schwarz, Eric C. author Advanced theory and practice in sport marketing Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan and Kevin P. Cattani.. 4th ed. Abingdon, Oxon, New York, NY: Routledge, 2022. xxv, 309p: chiefly col.; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier BSM Includes bibliographical references and index Sports -- Marketing Communication in sports Brannigan, Kyle J. Cattani, Kevin P. Hunter, Jason D C. https://routledgecom/