00940cam a2200289 7i4500 0000058424 20251231090000.0 Monograph 311225 eng 9781071936733 (pbk) TSAM HM742 FRE 2026 Freberg, Karen author Social media for strategic communication : creative strategies and research-based applications Karen Freberg. 3rd edition. Thousand Oaks: Sage Publication, 2026. xxiv, 451 pages: color illustrations; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier BDM Includes bibliographical references and index Social media Communication Persuasion (Psychology) Internet in publicity https://www.sagepub.com