Social media for strategic communication : creative strategies and research-based applications

Main Author: Freberg, Karen (Author)
Format: Book
Published: Thousand Oaks: Sage Publication, 2026.
Edition:3rd edition.
Subjects:
Online Access:https://www.sagepub.com
LEADER 00940cam a2200289 7i4500
001 0000058424
005 20251231090000.0
007 Monograph
008 311225 eng
020 |a 9781071936733 (pbk)  
040 |a TSAM 
090 0 0 |a HM742   |b FRE 2026 
100 1 0 |a Freberg, Karen   |e author  
245 1 0 |a Social media for strategic communication :   |b creative strategies and research-based applications   |c Karen Freberg. 
250 |a 3rd edition. 
264 1 |a Thousand Oaks:   |b Sage Publication,   |c 2026. 
300 |a xxiv, 451 pages:   |b color illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BDM 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Social media  
650 0 0 |a Communication  
650 0 0 |a Persuasion (Psychology)  
650 0 0 |a Internet in publicity  
856 |u https://www.sagepub.com