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| LEADER |
00987cam a2200289 7i4500 |
| 001 |
0000058416 |
| 005 |
20251230090000.0 |
| 008 |
301125s2015 eng |
| 020 |
|
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|a 978-0357721407 (pbk.)
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| 020 |
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|a 0357721403 (pbk.)
|
| 090 |
0 |
0 |
|a HF5821
|b OGU 2023
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| 100 |
1 |
0 |
|a Scheinbaum, Angeline Close
|e author
|
| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Angeline Close Scheinbaum, Thomas C. O'Guinn, Richard J. Semenik.
|
| 250 |
|
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|a 9th ed.
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| 260 |
|
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|a Mason, Ohio:
|b Cengage Learning,
|c 2023.
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| 300 |
|
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|a xxii, 448p:
|b chiefly col.;
|c 29 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 501 |
0 |
0 |
|a BDM
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Advertising media planning
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| 700 |
1 |
0 |
|a Semenik,
|h Richard J.
|
| 700 |
1 |
1 |
|a O'Guinn, Thomas C.
|
| 901 |
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|u http://www.www.cengage.com
|
