Description: Advertising and integrated brand promotion

Main Author:	Scheinbaum, Angeline Close (Author)
Other Authors:	Semenik,, O'Guinn, Thomas C.
Format:	Book
Published:	Mason, Ohio: Cengage Learning, 2023.
Edition:	9th ed.
Subjects:	Branding (Marketing) Advertising Advertising media planning

Physical Description:	xxii, 448p: chiefly col.; 29 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	978-0357721407 (pbk.) 0357721403 (pbk.)